Redesigning the future on a human scale
We transform neuroscience into defensible IP and high-growth technologies.
WHO WE ARE
iO‑CO is an applied research, product development and venture creation studio, where behavioural neuroscience shapes breakthrough technologies
We create science-led ventures that align with how people think, feel, and function. iO‑CO turns human insight into protected IP, and IP into scalable, investable products.
THE PRINCIPLES THAT POWER OUR PROCESS
From cognition and sleep to stress and foundational health, we target markets where real human needs meet overlooked scientific advances
We start with people, not categories. We map how they eat, sleep, move, connect and adapt and identify how and why these essential human processes are being disrupted.
We focus on markets where:
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Products lag behind proven science
Demand is real, but quality is lacking
Problems are foundational, not cosmetic
Solutions can scale efficiently
This focus ensures we don't just find opportunity but understand how to unlock it.
WHY BEHAVIOUR IS THE BLUEPRINT
Guided by behavioural neuroscience, we find solutions that drive adoption, embed habits and deliver lasting value at the individual and the societal level
Behaviour is the backbone of our process, and it enables us to:
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Design from the inside out, aligning products with how the brain and body truly work
Enable intuitive adoption that is embedded in real-world routines
Support lasting outcomes, reinforcing natural systems rather than overriding them
We don't aim to control behaviour.
We build with it, precisely and deliberately.
SHOWREEL
See how iO‑CO transforms neuroscience into products and technologies that enhance everyday life
DISCOVER HOW WE WORK
Discover more about iO‑CO’s process and model
